Resell BT Connect & Protect: the new small-business security stack
BT has rebranded its security portfolio under Threat Protect, with Business Antivirus Detect and Respond renamed to Endpoint Threat Protect and offered on a 24-month contract. Sold as Connect & Protect, it bundles secure connectivity with endpoint security so you can attach security to every broadband deal and grow account value over time.
Apply to the Reseller Programme See the five-layer security storyWhy this matters now
Small businesses are the largest target group in the UK cyber-attack landscape, and they’re actively looking for a trusted partner to help them get the basics right. BT’s brand pull plus a connectivity-led conversation gives Netify resellers a warmer way in than pitching standalone security products.
The Connect & Protect five-layer story
Use these five layers in the order shown when you’re qualifying a customer. Each layer either ships built-in, attaches at point-of-sale, or opens a follow-on conversation once the customer is live.
Business Brand
Campaign headlines
- “Protecting more businesses than any other network.”
- Position the conversation as Secure Connectivity + Cyber Threat Protect — not as a standalone security pitch.
Secure Connection
Security differentiation, no extra cost
- Web Protect and Content Controls are built into every BT Business Broadband package.
- Blocks known threats and inappropriate content at the network level.
- Pro tier adds Wi-Fi Security Controls.
Protect Devices
Endpoint Threat Protect · upsell at point of sale
- Endpoint Threat Protect secures laptops, mobiles and desktops — the new name for Business Antivirus Detect and Respond.
- Detects and responds to threats beyond the connection, wherever people work.
- AI-powered, built on CrowdStrike.
- £4.99 per device per month, 1 licence per device, attaches to any broadband package.
- Now available on a 24-month contract.
Extend Cyber Protection
Follow-on conversation once the customer is live
- Add SMB security solutions to protect the entire IT estate — from cloud apps down to end users.
- Complete Cloud Secure to protect cloud apps, users and data.
- Security Awareness Training helps employees recognise threats, avoid mistakes and reduce human risk.
Support that wraps everything
Cyber support beyond the sale
- Cyber Support Hub: guidance, tools and advice in one place.
- Free Cyber Health Check: highlights risks and next steps for the customer.
- AI Cyber Assistant: instant, 24/7 answers to security questions.
- Cyber Coaches: practical, human support when it matters.
What you get as a Netify reseller
The Threat Protect relaunch is supported by BT’s largest brand and marketing investment in the business segment for years. Through the Netify BT-Authorised Reseller Programme you inherit the same proposition, the same sales tools and the same warm-up effect — with no joining fees and no minimum sales targets.
Reseller proposition at a glance
- Threat Protect: security, made simple. A single, consumer-style brand makes the suite easier to explain and easier for customers to buy.
- More value, every sale. Broadband and Endpoint Threat Protect are advertised together — warmer conversations, higher deal value per customer.
- Compelling commercial offer. The launch is backed by targeted incentives so resellers can lead with price-led upgrade conversations.
- New Connect & Protect sales tools. Refreshed collateral helps you tell the connectivity-plus-security story with confidence.
- Clear reasons to believe. Enhanced cyber support positions BT as a trusted long-term partner, not just a connectivity provider.
- Brand-led demand generation. BT’s “Protecting more businesses than any other network” campaign builds awareness so conversations start warmer.
How to sell it — the Connect & Protect playbook
1. Lead with broadband, attach security
Open every broadband conversation as Secure Connectivity + Cyber Threat Protect. Web Protect ships with the line; Endpoint Threat Protect attaches at £4.99 per device per month with a 24-month commitment, taking deal value up immediately.
2. Qualify on devices and users
Endpoint Threat Protect is sold one licence per device, so the qualifying question is simply “how many laptops, desktops and mobiles need protecting?”. Scope the answer at the point of the broadband sale to avoid a separate sales cycle later.
3. Reopen at 90 days for Cloud Secure and Awareness Training
Once the customer is live and the endpoint estate is covered, the natural follow-on is Complete Cloud Secure (cloud apps, users and data) and Security Awareness Training for the human-risk layer. These are scale-up sales, not point-of-sale attaches.
4. Use the support stack as objection-handling
SMB buyers worry that they don’t have anyone in-house to run security. Point to the Cyber Support Hub, the Free Cyber Health Check, the AI Cyber Assistant and Cyber Coaches — together they reframe BT as the trusted long-term partner the customer is actually looking for.
Ready to add Connect & Protect to your line card?
Apply to the Netify BT-Authorised Reseller Programme and we’ll onboard you against BT’s compliance steps, issue your ORCA Code and give you the Connect & Protect sales tools, all at no cost.
Apply to the Reseller Programme See the broadband commission detail