What is the BT Business Broadband Partner Programme via Netify?
BT's Business Broadband Partner Programme allows reselling of BT broadband to UK businesses, though this programme comes with its own minimum targets. Netify is a BT Authorised Partner, so we support smaller resellers that can't meet these targets, and our Netify Authorised Suppliers resell BT services via our programme.
In practice, Netify resellers can sell BT broadband (alongside other BT products), with BT handling the delivery, bills and support, whilst Netify pays your commission. You will be compensated without needing to have BT partner status.
The Netify programme is open to any UK business already selling to SMEs that would benefit from better broadband, for example MSPs, IT consultants, telecom providers, telemarketing agencies, point-of-sale companies and energy brokers.
How much commission do you earn reselling BT broadband?
You earn 21% upfront commission on the full contract sales-order-value of every new BT broadband contract across FTTP, SOGEA and SoADSL, paid on 36 and 60-month contracts. The one exception is the entry-level Essential SOGEA 76 product, which pays 10.5%.
There are no claw-backs on contracts that run their full term and no minimum volume threshold to hit before commission kicks in. One contract a quarter pays at the same 21% rate as fifty a month.
Other products that customers commonly purchase at the same time (commission in brackets): Cloud Voice Express (21%), BT Cloud Voice (22.4% new, 14% resign) and Complete Wi-Fi VAS (17.5%). Each of these comes with their own commission, so you can increase potential revenue per customer by bundling these add-ons.
Furthermore, end-of-contract renewals (Solus resign, no change) pay 5.25% loyalty commission, and upgrades within the resign window earn 10.5%, whereas in-life upgrades pay 5.25%. Bundled (broadband sold with Cloud Voice Express on the same contract) shifts the broadband portion to 18.9% NEW, 5.6% Resign-NC, 11.9% Upgrade-in-resign and 5.6% in-life, with CVE paid separately at 21%. The Revenue Simulator on this page models every combination.
Revenue Simulator
Configure one BT broadband deal to see the one-off commission paid on install. Then project across a monthly pipeline. Every scenario gets a stable, shareable URL.
Per deal, one-off on install
£680
Annual run-rate, at 1 deal/month
£8,165
1 x 12 = 12 deals/year at the per-deal commission above. Commission is one-off paid on install, not recurring.
New orders pay 21% Solus (FTTP / SOGEA) or 10.5% Essential SOGEA 76. Bundled with Cloud Voice Express drops the broadband portion to 18.9%, with CVE paid separately at 21%. Full rate card shared at programme enrolment.
What broadband products can you resell?
Three product families cover the full BT Business broadband range: FTTP (Fibre to the Premises, also called Full Fibre), SOGEA (Single Order Generic Ethernet Access), and SoADSL copper with Hybrid Speed Boost.
FTTP is a direct fibre line from the BT exchange to the customer premises, the fastest speeds BT offers. Available as Full Fibre 100, 150, 300, 500 and 900, with download speeds up to 900 Mbps. When purchasing, customers can either opt for broadband only or add digital voice as a bundled in extra, and when compared with BT's other broadband offerings, FTTP offers the largest commission per deal.
SOGEA is a fibre line from the BT exchange to a BT cabinet and then copper from there to the premises, designed to replace FTTC as BT's mid-tier option. Available at up to 38 Mbps or 76 Mbps, as either broadband only or with a digital voice package. SOGEA is best suited to business customers in part-fibre areas where full FTTP availability isn't confirmed yet.
SoADSL is BT's offering of copper broadband for sites where fibre hasn't yet arrived, with native speeds up to 17 Mbps. SoADSL can utilise Hybrid Speed Boost to add an average 20 Mbps 4G boost over the EE network at no extra cost for customers with more than 3 bars of EE 4G coverage. Available in 12, 24 and 36-month terms only.
What contract lengths are available for BT broadband?
Customers can sign for 36 or 60 months across SOGEA and FTTP. SoADSL is capped at 36 months. Longer contracts attract lower monthly customer prices and the same upfront commission rate.
Do you need a minimum sales volume or sales targets?
No. Netify requires zero minimum spend and zero sales targets, meaning that there's no quarterly quota or annual threshold and no risk of losing your reseller code during a slow period.
If you were to instead go to BT with a direct-partner status, you'd have to keep up a sustained sales performance and BT Wholesale's full reseller agreement carries a £1m+ minimum annual spend commitment.
Here at Netify, our reseller programme is designed specifically for resellers that want the commercial upside without that volume commitment.
Who can resell BT Business Broadband with Netify?
Our Netify reseller programme is open to UK Ltd companies already selling to other businesses, such as the likes of MSPs, IT consultants and integrators, telecom and communications providers, telemarketing and lead-gen agencies, point-of-sale providers and energy brokers. With only a 2-3 week onboarding process, all you will need to do is be a UK Ltd company, hold a business bank account and pass standard credit and compliance checks.
And furthermore, you don't even need prior telecoms experience. We at Netify will provide you with all of the product training, sales collateral and quoting tools you'll need as part of onboarding.
How long does the application process take?
Two to three weeks from initial application to a live reseller code. The six stages are: eligibility check, Netify registration, BT nomination, compliance audit, training and activation. Most applicants get through all six inside 15 working days. Complex business structures (group companies or recent restructures) can add a week.
How is reseller commission for BT Business Broadband paid?
Commission is paid by Netify, not by BT directly. After a customer's contract goes live and the first invoice is collected by BT, Netify generates your commission statement and pays the upfront commission into your business bank account within 30 days.
For multi-year contracts, the full upfront commission is paid against the full contract sales-order-value. Where applicable (resign and in-life upgrades), trailing commission is paid annually against the relevant year's revenue.
What's the difference between joining via Netify versus going direct to BT?
By joining the Netify reseller programme, you can avoid having to meet the requirements of BT's partner programme. Direct BT partners must meet quarterly sales targets and BT Wholesale's full reseller agreement carries an over £1m minimum annual spend.
On the other hand, Netify doesn't require anything. Authorised Suppliers under Netify use Netify's tooling for quoting and ordering, and then BT handles customer service.
What support and tools does Netify give partners?
Three things you don't get going direct: the Netify vendor marketplace (30+ pre-vetted suppliers), the RFP builder (a structured tool that generates an RFP document from input fields and matches it to suppliers), and a named partner account manager.
When BT isn't the right answer for a deal (off-net, specialised security, etc.), you can quote from the wider marketplace under the same Netify partner arrangement. To help with this, the Netify RFP builder speeds up more complex deals, meanwhile your account manager handles escalations, pre-sales technical questions and quarterly commercial reviews.
Why resell BT Business Broadband with Netify
- BT Authorised Partner since 2012. Netify has held BT Authorised Partner status for over a decade, providing access to BT Business Broadband across SOGEA, FTTP and leased line services.
- Upfront commissions, paid on install. Earn upfront commissions on every sale, upgrade and re-sign. Commissions are paid on install, not back-ended over the life of the contract.
- No minimum spend, no joining fees, zero minimum sales targets. The Netify BT Reseller Programme has no minimum spend, no targets and no joining fees.
- BT handles billing and support. You focus on selling, whilst BT owns the contract, billing, provisioning and ongoing support.
- Upgrades, re-signs and new business. The programme supports new business, upgrades and re-signs, so you can sell to both a new and existing broadband customer base.
- A low-barrier route into BT Broadband reselling. Our programme lets you start selling BT Business Broadband immediately with no infrastructure investment required.
BT Business Broadband products available to resell
SOGEA (Single Order Generic Ethernet Access)
SOGEA replaces FTTC, delivering a fibre optic line to the cabinet and then a copper line to the customer address. You can sell both broadband-only or bundle with digital voice, with SOGEA's speeds available in Standard Fibre (up to 38 Mbps and 76 Mbps). Typically we at Netify would recommend SOGEA to business customers in part-fibre areas where full FTTP availability is not yet available.
FTTP (Fibre to the Premises, aka Full Fibre)
A fibre optic line from the exchange directly to the customer premises, delivering the fastest broadband speeds available. Customers can choose broadband only or add digital voice, with speeds available as Full Fibre 100, 150, 300, 500 and 900, with download speeds up to 900 Mbps.
SoADSL (copper) with Hybrid Speed Boost
A copper broadband connection for sites in copper-only areas. It's worth noting that Hybrid Speed Boost gives copper customers on EE a 4G boost to their broadband at no extra cost, with an average 20 Mbps download boost where EE 4G coverage is strong enough. Hybrid Speed Boost requires 3+ bars of EE 4G coverage.
Tiers: Essential, Enhanced and Pro
- Essential
- For customers that want the basics done brilliantly.
- Enhanced
- For customers that need guaranteed reliability and support.
- Pro
- For customers that need guaranteed coverage and the fastest fix times.
Value-added services that lift revenue per customer
- Hybrid Backup over EE 4G
If the broadband goes down, Hybrid Backup automatically switches the customer connection over to the EE 4G network. Included as standard with Enhanced and Pro packages. It's worth noting that if the Hybrid Backup service fails to work within 30 minutes of a line fault, customers can claim £60 credit.
- Complete Wi-Fi and Complete Wi-Fi Plus
A smart system that uses an extra disc to give customers guaranteed Wi-Fi across their entire workplace. Complete Wi-Fi Plus is FTTP only and pairs with Smart Hub 3.
- Smart Hub 3 with Wi-Fi 6
Supports speeds up to 900 Mbps. Pro tier customers always get a Smart Hub 3 and Complete Wi-Fi Plus, whilst FTTP customers also receive Smart Hub 3 as standard.
- Web Protect and Content Controls
Helping protect the customer business. Included as standard up to Pro tier.
- Guest Wi-Fi
BT is the only provider to offer Guest Wi-Fi in Essentials bundles, giving customers free unlimited access to over five million EE Wi-Fi hotspots across the UK.
- Prompt Care (end of next working day fix)
Faster care level available as an add-on on Essential and Enhanced tiers.
- Speed Promise and service promise
If a customer speed drops below what BT has promised and BT cannot fix it, they could walk away. Round the clock support, and if there is a fault, BT will fix it within 48 hours.
BT Business Broadband access types at a glance
| Access type | Technology | Typical download speed | Included hub | Key value-added options | Commission basis |
|---|---|---|---|---|---|
| SoADSLCopper | Copper line with Hybrid Speed Boost over EE 4G where coverage is strong | Up to 17 Mbps, with an average 20 Mbps 4G boost on top | Smart Hub 2 | Hybrid Speed Boost, Prompt Care, Web Protect, Content Controls | 21% paid on install, across sales order value, on 36 and 60 month contracts |
| SOGEAStandard Fibre | Fibre to the cabinet, copper to the premises. Broadband only or with digital voice | Up to 38 Mbps or 76 Mbps | Smart Hub 2 (Essential/Enhanced) or Smart Hub 3 (Pro) | Hybrid Backup, Complete Wi-Fi, Web Protect, Content Controls, Prompt Care | Same as above |
| FTTPFull Fibre | Fibre from the exchange to the premises. Broadband only or with digital voice | 100, 150, 300, 500 or 900 Mbps | Smart Hub 3 with Wi-Fi 6 | Complete Wi-Fi Plus, Hybrid Backup, Web Protect, Content Controls, Speed Promise | Same as above |
Netify versus BT Wholesale direct
| Factor | Netify BT Reseller Programme | BT Wholesale direct |
|---|---|---|
| Minimum spend | No minimum spend | Typically exceeds £1m annually |
| Targets | Zero minimum sales targets | Volume commitments by partner tier |
| Joining fees | No joining fees | Partner Plus tier programme |
| Operational burden | Low. BT handles billing and support | Higher as the partner does some management. |
| Commission | 21% on install, across sales order value, on 36/60 month contracts | Pricing varies by partner tier, service selection, volume and geography |
| Best for | All UK registered Ltd Companies. For example, IT companies, MSPs, telemarketing agencies and telecom providers | Established resellers with lots of existing business and nationwide service demand |
Worked example: an IT consultancy taking on the programme
Take the default scenario shown in the Revenue Simulator above on this page. 25 monthly orders, split 70% FTTP and 30% SOGEA, on 36-month contracts, with an average of 4 Threat Protection devices attached per broadband order. The simulator outputs the annual run-rate of upfront commission earned at this volume plus the average upfront commission per contract. Broadband commission is paid one-off on install against the full contract sales-order-value, not amortised across the term. For a 12-person IT consultancy with 30 existing SME customers, this volume is achievable inside 6 to 12 months of programme entry. The same volume would not qualify for BT Wholesale direct status, which typically requires £1m+ of annual BT product spend before partner-tier commission becomes available.
Try your own numbers in the simulator →Glossary: BT Business Broadband reseller terms
- ORCA code
- The unique reseller code BT issues to identify an Authorised Supplier on every order. Issued at activation, typically 2 to 3 weeks after a Netify partner application is accepted.
- Solus broadband
- A BT broadband contract sold standalone, not bundled with voice or security. Solus FTTP, SOGEA and SoADSL pay 21% upfront commission across 36 and 60 month contracts. The headline rate for new business through Netify.
- Bundled broadband
- BT broadband sold on the same contract as Cloud Voice or another BT product. These are offered at incentivised bundled rates when compared with Solus.
- Sales Order Value (SOV)
- The total contract value over the full contract term, calculated as monthly customer price multiplied by contract length in months. Upfront commission is paid as a percentage of SOV.
- Authorised Partner of BT
- The commercial relationship status BT grants to a named partner. For example, Netify has held BT Authorised Partner status since 2012 and is listed at business.bt.com/bt-authorised-partners/. Distinct from BT Wholesale direct partnership.
- Authorised Supplier (also called Authorised Reseller of BT)
- A reseller onboarded under a Netify Authorised Partner agreement into the BT programme. Sells BT products without needing to hold direct BT contract status or meet BT Wholesale's minimum spend thresholds.
- Resign window
- The period before a customer contract ends where the reseller can renew or upgrade the customer. Resign without change pays 5.25% Solus / 5.6% Bundled loyalty commission. Upgrade in the resign window pays 10.5% Solus / 11.9% Bundled. In-life upgrades pay the same 5.25% / 5.6% as the no-change resign.
- FTTP (Fibre to the Premises)
- A direct fibre line from the BT exchange to the customer premises, available as Full Fibre 100, 150, 300, 500 and 900, with download speeds up to 900 Mbps.
- SOGEA (Single Order Generic Ethernet Access)
- Fibre to the cabinet and copper to the premises, designed to replace FTTC and available at 38 Mbps or 76 Mbps.
- SoADSL with Hybrid Speed Boost
- Copper-only broadband for sites without fibre availability, utilising Hybrid Speed Boost to add a 4G boost over the EE network at no extra cost, averaging an additional 20 Mbps (where EE 4G coverage is 3 bars or better).
- Hybrid Backup
- Automatic failover from the broadband line to the EE 4G network when the broadband fault is detected. Included as standard on Enhanced and Pro tiers. If failover does not engage within 30 minutes of a line fault the customer can claim £60 credit.
- Speed Promise
- BT's commitment that a customer can leave the contract without penalty if BT cannot deliver the promised speed and cannot fix it within 30 days. Applies to Pro tier FTTP. Used as a sales differentiator versus other ISPs.
External citations and source verification
Every credential and headline figure on this page can be independently verified through these third-party sources.
- BT Business Authorised Partners directory ↗
Netify is listed on the BT Business Authorised Partner directory, with Robert Sturt, MD, quoted by name.
- BT Business Broadband product page ↗
BT's own catalogue of the products described on this page (FTTP, SOGEA, value-added services).
- Companies House registration for Netify Group Limited ↗
UK Companies House record that confirms Netify Group Limited as a UK-registered Ltd company (Company No. 07087612) operating since 2010.
- UK Intellectual Property Office trademark record ↗
Netify is a UK registered trademark (UK00003413742).
- Ofcom UK Communications Market Report ↗
Annual UK telecoms market data. Ofcom publishes total UK fixed broadband connections and full fibre rollout figures.
About this page
This page describes the Netify Partner Programme for BT Business Broadband, one of four offerings Netify operates. The other three are the BT Business Internet leased-line reseller programme, the vendor marketplace and the RFP builder, each with its own commission model and audience.
- Netify is an Authorised Partner of BT Business, featured on business.bt.com/bt-authorised-partners/ since 2012.
- The headline Solus broadband commission is 21% upfront, paid on install across the full contract sales-order-value on 36 and 60 month contracts (FTTP, SOGEA Standard and SoADSL). The Essential SOGEA 76 product pays 10.5%.
- Bundled broadband (sold on the same contract as Cloud Voice Express) pays 18.9% on the broadband portion, with the CVE line paid separately at 21%. Solus resign no-change pays 5.25%, Solus upgrade in resign window pays 10.5%, in-life upgrade pays 5.25%. The Bundled equivalents are 5.6%, 11.9% and 5.6%. Every combination is modelled live in the Revenue Simulator on this page.
- Netify was named BT Cloud Voice Partner of the Year 2025-26.
- The full rate card, including CVE migration paths and the SoADSL Bundled variants not in the simulator, is shared at programme enrolment.
- Robert Sturt, Managing Director of Netify, is the named reviewer for the technical and commercial accuracy of every page on this site.
Comparing your options
Want to compare BT against the wider UK broadband reseller market?
Netify maintains a neutral side-by-side of 15 UK broadband programmes (direct network owners, wholesale aggregators and authorised-partner routes) with 8 filterable criteria covering minimum spend, white-label options, FTTP portfolio, ethernet services and more. Useful if you want to see where the BT-via-Netify route sits next to CityFibre, Openreach Direct, Gamma, Zen, TalkTalk Business and others before you commit.
Frequently asked questions
Can I resell BT broadband if I'm not a UK company?
No. The programme is restricted to UK registered Ltd companies.
Is there a joining fee?
No. There are no joining fees, monthly fees, or platform fees.
Can I sell other providers as well as BT?
Yes. Netify's marketplace includes over 30 providers. You can quote BT or alternative providers on a deal-by-deal basis.
What happens if BT changes commission rates?
We publish commission rates periodically and we'll let you know if there are any changes. Any existing in-contract sales can continue at the rate at the time the order was placed.
Can I white-label BT broadband under my own brand?
No. The customer's contract is with BT and so BT's branding applies. For those looking to white-label broadband, resellers should consider the BT Wholesale route, though this comes with more commercial requirements than our reseller programme.
How do I quote a BT broadband deal as a Netify partner?
A BT broadband deal can be quoted through the Netify partner portal once your ORCA code is live.
Does Netify own my customer relationship?
No. You own the customer relationship. Netify manages the wholesale relationship with BT whilst the customer relationship stays with you.
Ready to resell BT Business Broadband with Netify?
Submit a short application and a Netify partner manager will be in touch within one working day to walk you through the programme.
Apply to the partner programmePrefer email? Write to support@netify.com with a short note about your business.
Agent-assisted BT Business reseller workflow
Once you are onboarded, sign in to your partner workspace. Set your reseller goal, generate sales material, track follow-up tasks and receive approval-gated recommendations from an assistant that remembers your partner profile.
The assistant prepares and recommends. It drafts plans, call scripts, objection handling, commission models and customer or BT outreach, then queues anything external for your approval. It does not send, submit or execute anything on its own, so customer-facing or BT-facing actions remain under your control.
Open your partner workspace