Resell BT Business Broadband with Netify
Become an Authorised Reseller of BT Business Broadband through Netify, a BT Authorised Partner since 2012. Our UK-based reseller programme lets IT companies, MSPs, telemarketing agencies and telecom providers earn upfront commissions on BT SOGEA, FTTP full fibre, leased line broadband and the BT value-added service layer, with no joining fees or minimum sales targets.
Become an Authorised Reseller of BT
Resell BT Business Broadband, including SOGEA, FTTP full fibre with Cloud Security, with upfront commission paid on install.
21% of total contract value.
* Application process applies.
Open the application form on your phone
Short answers
Can you resell BT Business Broadband?
Yes – through Netify, an Authorised Partner of BT, you can resell BT Business Broadband. To get started, apply today to become an Authorised Reseller of BT and earn upfront commissions on BT SOGEA, FTTP and leased line broadband services. BT handles billing and support.
Who can resell broadband through Netify?
Netify supports resellers from IT companies, MSPs, telemarketing agencies and telecom providers. Our dealer/commission model has a low barrier to entry, with minimal upfront investment required.
What commission do you earn?
Commissions for reselling BT Business Broadband are 21% paid on install across sales order value (across 36 and 60 month contracts). One of the key benefits for resellers is that there are no joining fees and zero minimum sales targets, as well as upgrades, re-signs and new business are all in scope.
What BT Business Broadband products can be resold?
BT SoADSL, SOGEA and FTTP (Full Fibre 100, 150, 300, 500 and 900), plus leased line broadband services and the value-added service layer: Hybrid Backup, Complete Wi-Fi and Complete Wi-Fi Plus, Smart Hub 3 with Wi-Fi 6, Web Protect, Content Controls, Prompt Care and BT Speed Promise.
Why choose Netify over BT Wholesale direct?
BT Wholesale direct reseller programmes typically require minimum spend commitments often exceeding £250,000 annually (plus partner-tier obligations), whereas the Netify BT Reseller Programme provides access to BT Business Broadband, Cloud Voice and BTnet Leased Lines with no minimum spend, no targets and upfront commissions paid on install.
Why resell BT Business Broadband with Netify
- BT Authorised Partner since 2012. Netify has held BT Authorised Partner status for over a decade, providing access to BT Business Broadband across SOGEA, FTTP and leased line services.
- Upfront commissions, paid on install. Earn upfront commissions on every sale, upgrade and re-sign. Commissions are paid on install, not back-ended over the life of the contract.
- No minimum spend, no joining fees, zero minimum sales targets. BT Wholesale direct reseller programmes typically require minimum spend commitments often exceeding £250,000 annually. The Netify BT Reseller Programme has no minimum spend, no targets and no joining fees.
- BT handles billing and support. You focus on selling, whilst BT owns the contract, billing, provisioning and ongoing support.
- Upgrades, re-signs and new business. The programme supports new business, upgrades and re-signs, so your existing broadband customer base is addressable alongside new logos.
- A low-barrier route into BT Broadband reselling. The Netify BT dealer model lets you start selling BT Business Broadband immediately with no infrastructure investment required.
| BT Broadband Reseller Programme | |||
|---|---|---|---|
| Resell BT Business Broadband with Netify – BT Authorised Partner Since 2012 | |||
| No joining fees • No minimum targets • 21% commission on install | |||
| What You Can Resell | |||
| SOGEA Fibre to cabinet |
FTTP (Full Fibre) Direct fibre connection |
Leased Line Dedicated connectivity |
|
| ✔ Up to 76 Mbps ✔ Ideal step-up from copper |
✔ Up to 900 Mbps ✔ Fastest broadband option |
✔ Symmetrical speeds ✔ Enterprise-grade uptime |
|
| Commercial Model | |||
| 21% Commission Paid on Install Across 36 and 60 month contracts Includes new business, upgrades and re-signs |
|||
| Why Resell with Netify? | |||
| No Barriers | BT Handles Ops | Revenue Growth | |
| ✔ No joining fees ✔ No minimum spend |
✔ Billing & provisioning ✔ Ongoing support |
✔ Upfront commission ✔ Existing base upsell |
|
| Getting Started | |||
| Apply | Onboard | First Deal | Commission Paid |
| Typical response time: 2 working days | |||
BT Business Broadband products available to resell
SOGEA (Single Order Generic Ethernet Access)
SOGEA replaces FTTC, delivering a fibre optic line to the cabinet and then a copper line to the customer address. Customers can choose broadband only or add digital voice, with speeds available at Standard Fibre up to 38 Mbps and 76 Mbps.
Typically, we see SOGEA suited to business customers in part-fibre areas where full FTTP availability is not yet confirmed, making it a practical step-up from copper whilst fibre rollout continues.
FTTP (Fibre to the Premises, aka Full Fibre)
A fibre optic line from the exchange directly to the customer premises, delivering the fastest broadband speeds available. Customers can choose broadband only or add digital voice, with speeds available as Full Fibre 100, 150, 300, 500 and 900, with download speeds up to 900 Mbps.
SoADSL (copper) with Hybrid Speed Boost
A copper broadband connection for sites in copper-only areas. It’s worth noting that Hybrid Speed Boost gives copper customers on EE a 4G boost to their broadband at no extra cost, with an average 20 Mbps download boost where EE 4G coverage is strong enough. Hybrid Speed Boost requires 3+ bars of EE 4G coverage.
Tiers: Essential, Enhanced and Pro
Essential plans. For customers that want the basics done brilliantly.
Enhanced plans. For customers that need guaranteed reliability and support.
Pro plans. For customers that need guaranteed coverage and the fastest fix times.
Value-added services that lift revenue per customer
- Hybrid Backup over EE 4GIf the broadband goes down, Hybrid Backup automatically switches the customer connection over to the EE 4G network. Included as standard with Enhanced and Pro packages. It’s worth noting that if the Hybrid Backup service fails to work within 30 minutes of a line fault, customers can claim £60 credit.
- Complete Wi-Fi and Complete Wi-Fi PlusA smart system that uses an extra disc to give customers guaranteed Wi-Fi across their entire workplace. Complete Wi-Fi Plus is FTTP only and pairs with Smart Hub 3.
- Smart Hub 3 with Wi-Fi 6Supports speeds up to 900 Mbps. Pro tier customers always get a Smart Hub 3 and Complete Wi-Fi Plus, whilst FTTP customers also receive Smart Hub 3 as standard.
- Web Protect and Content ControlsHelping protect the customer business. Included as standard up to Pro tier.
- Guest Wi-FiBT is the only provider to offer Guest Wi-Fi in Essentials bundles, giving customers free unlimited access to over five million EE Wi-Fi hotspots across the UK.
- Prompt Care (end of next working day fix)Faster care level available as an add-on on Essential and Enhanced tiers.
- Speed Promise and service promiseIf a customer’s speed drops below what BT has promised and BT cannot fix it, they could walk away. Round the clock support, and if there is a fault, BT will fix it within 48 hours.
How the BT Business Broadband reseller model works
The Netify BT Reseller Programme operates as a dealer and commission model with a low barrier to entry. Netify onboards you as a BT Authorised Reseller through the Netify Partner Portal, after which you introduce and sell BT Business Broadband to your customer base. BT owns the contract and billing and provides ongoing support, whilst you earn upfront commissions on install. The programme supports new business, upgrades and re-signs across the full BT Business Broadband portfolio.
Commercial model
Commissions for reselling BT Business Broadband are 21% paid on install across sales order value across 36/60 month contracts.
BT Business Broadband access types at a glance
| Access type | Technology | Typical download speed | Included hub | Key value-added options | Commission basis |
|---|---|---|---|---|---|
| SoADSL Copper |
Copper line with Hybrid Speed Boost over EE 4G where coverage is strong | Up to 17 Mbps, with an average 20 Mbps 4G boost on top | Smart Hub 2 | Hybrid Speed Boost, Prompt Care, Web Protect, Content Controls | 21% paid on install, across sales order value, on 36 and 60 month contracts |
| SOGEA Standard Fibre |
Fibre to the cabinet, copper to the premises. Broadband only or with digital voice | Up to 38 Mbps or 76 Mbps | Smart Hub 2 (Essential/Enhanced) or Smart Hub 3 (Pro) | Hybrid Backup, Complete Wi-Fi, Web Protect, Content Controls, Prompt Care | |
| FTTP Full Fibre |
Fibre from the exchange to the premises. Broadband only or with digital voice | 100, 150, 300, 500 or 900 Mbps | Smart Hub 3 with Wi-Fi 6 | Complete Wi-Fi Plus, Hybrid Backup, Web Protect, Content Controls, Speed Promise |
Netify versus BT Wholesale direct
| Factor | Netify BT Reseller Programme | BT Wholesale direct |
|---|---|---|
| Minimum spend | No minimum spend | Typically exceeds £250,000 annually |
| Targets | Zero minimum sales targets | Volume commitments by partner tier |
| Joining fees | No joining fees | Partner Plus tier programme |
| Operational burden | Low. BT handles billing and support | Higher. Partner manages more of the stack |
| Commission | 21% on install, across sales order value, on 36/60 month contracts | Pricing varies by partner tier, service selection, volume and geography |
| Best for | IT companies, MSPs, telemarketing agencies and telecom providers seeking quick market entry | Established resellers with substantial existing business and nationwide service demand |
Frequently asked questions
What is a BT broadband reseller?
A BT broadband reseller is a partner that sells BT Business Broadband to end customers under the dealer/commission model. BT handles billing and support, meanwhile the reseller earns upfront commissions on install. Netify operates as an Authorised Partner of BT and recruits Authorised Resellers of BT through the Netify reseller programme.
How do I become a BT broadband reseller?
Apply to the Netify BT Reseller Programme – the dealer model lets you start selling BT Business Broadband (SOGEA and FTTP) immediately with no infrastructure investment. BT handles billing and support, whilst you earn upfront commissions on every sale, upgrade and re-sign.
What broadband products can I resell?
BT Business Broadband on SoADSL (copper), SOGEA (Standard Fibre up to 38 or 76 Mbps) and FTTP (Full Fibre 100, 150, 300, 500 and 900), plus leased line broadband services. It’s worth noting that you can also resell BT Cloud Voice, BTnet Leased Lines and the BT value-added service layer (Hybrid Backup, Complete Wi-Fi, Smart Hub 3, Web Protect, Content Controls, Prompt Care and Speed Promise) through the same programme.
How much commission do BT broadband resellers earn with Netify?
Commissions for reselling BT Business Broadband are 21% paid on install across sales order value across 36/60 month contracts.
Do I need a minimum sales volume?
No – zero minimum sales targets, no joining fees and no minimum spend. Our dealer/commission model has a low barrier to entry, with minimal upfront investment required.
Who handles the customer relationship after the sale?
BT – BT owns the contract, billing, provisioning and ongoing support, meanwhile you (the reseller) remain the commercial relationship holder for renewals, upgrades and new business.
Resell BT Business Broadband with Netify
Apply to the Netify BT Reseller Programme. Upfront commissions on SOGEA, FTTP and leased line broadband services. BT Authorised Partner since 2012.
Open the reseller application form on your phone