Our model

How Netify works: marketplace, RFP builder and BT Authorised Partner.

Netify operates three connected propositions: a curated marketplace and RFP platform for SD-WAN, SASE, connectivity and cloud security; an independent research and comparison hub; and a BT Authorised Partner channel for direct sales and reseller routes into BT Business.

BT Authorised Partner since 2012. Trusted by UK channel partners and enterprise buyers.

Three operating models

One company, three connected propositions.

Netify covers procurement, research and the BT channel under a single UK team. The model is designed so buyers can compare across the wider market, then access the right route, including BT, through the same partner.

Marketplace and RFP platform

For buyers comparing SD-WAN, SASE, connectivity and cloud security. Build RFI/RFP documents, invite responses, compare answers and shortlist vendors. Powered by structured questions and category methodologies maintained by the Netify team.

Open the RFP Builder

Provider and vendor research

Independent comparisons, sector guides and analyst-style writeups across SD-WAN, SASE, managed services and cloud security. Used by procurement teams to brief, shortlist and challenge vendor pitches.

Visit Netify Insights

BT Authorised Partner channel

For customers and resellers who want to access BT Business through Netify. Direct sales of BT services and a partner programme for IT resellers, MSPs and consultancies adding BT Business to a portfolio.

BT Reseller programme

Common questions

Does Netify only recommend BT?

No. BT is one important provider route, especially for UK connectivity, managed SD-WAN and reseller opportunities. The Netify Marketplace and RFP Builder are designed to compare multiple vendors and service providers based on fit, requirements and buyer priorities. The right outcome depends on sector, geography, security model, cloud strategy, management preference and commercial requirements.

Why does Netify publish so much BT content?

BT Business is one of the most significant UK connectivity and managed network providers, and Netify is a BT Authorised Partner. The result is deep, current coverage of BT services, commercial models and reseller routes. BT is one provider route within a wider marketplace.

How is Netify funded?

Netify earns commission on BT services sold through Netify and through the BT Reseller programme. Marketplace research, vendor comparisons and the RFP Builder are open and free for buyers; vendor scoring is independent and not pay-to-play.

How is vendor scoring kept independent?

Vendor and provider scoring uses a fixed methodology per category (SD-WAN, SASE, managed services, cloud security). The methodology is published on each marketplace category page. Vendors do not pay to be listed, scored or ranked.

Who Netify serves

Buyers, resellers and sector teams.

For buyers

IT, network, security and procurement teams

Use Netify to compare SD-WAN, SASE, connectivity and cloud security providers, build structured RFPs and access BT Business through a UK channel team.

  • Compare 30+ curated SD-WAN, SASE and managed service providers
  • Build SD-WAN, SASE and connectivity RFPs in the Netify RFP Builder
  • Sector-specific guides for Healthcare, Retail, Manufacturing and Financial Services
  • Independent vendor comparisons and analyst-style research
For resellers and partners

IT resellers, MSPs and consultancies

Add BT Business to a partner portfolio while the customer relationship and margin stay with the partner. Netify holds the BT Authorised Partner agreement and runs the back-office work.

  • Resell BTnet, BT Business Broadband, BT Cloud Voice, BT Managed SD-WAN and BT Managed SASE
  • Pricing tools, RFP support and quote turnaround from a UK team
  • Partner programme overview and application route
The BT relationship

BT Authorised Partner since 2012.

Netify has been a BT Authorised Partner since 2012. That status allows Netify to support selected BT Business sales and to recruit Authorised Resellers of BT through the Netify reseller programme. BT customers benefit from the same BT contract, ordered through a partner that adds independent comparisons, pricing tools, RFP support and a UK channel team on top of the standard BT relationship.

Direct with BT

Same BT account manager, same product range, same rate card. Suitable for buyers who want a BT-only relationship.

Through Netify

Same BT contract plus access to the Netify Marketplace, RFP Builder and side-by-side comparisons against Vodafone, Virgin Media O2 Business, Gamma and Daisy.

BT Reseller programme

For IT resellers, MSPs and consultancies wanting to resell BT Business under a Netify-managed partner agreement.

One platform. Three propositions. One UK team.

Compare providers in the marketplace, build an RFP, or access BT Business directly. Same partner. Same number to call.