How to Resell BT Business Services with Netify
Joining Netify’s Reseller Programme of BT products and services is the most straightforward way for prospective resellers to get started. By doing as little as BT’s compliance and branding onboarding (and receiving an ORCA Code — the unique Authorised Reseller ID issued by BT), resellers can start reselling BT Business products to UK customers, with BT owning the service contract, therefore being responsible for billing and support, whilst allowing you as a reseller to focus on earning upfront and ongoing commissions.
Netify’s reseller programme provides access to reselling seven core BT Business products, there are no joining fees and no minimum sales targets — this makes the main barrier to entry BT’s compliance audit, which checks the applicant’s registered company status, physical workspace and adherence to both BT brand and Ofcom rules.
Who Netify is
Netify Group Limited is a UK-registered company (Company No. 07087612), headquartered in Norfolk, England, and has been a BT Authorised Partner since 2012. Netify operates the netify.co.uk, a vendor-neutral SD-WAN and SASE marketplace with RFP builder and recruits Authorised Resellers of BT through Netify’s Reseller Programme of BT products and services — as well as being featured as a reference partner on the BT Business website.
Quick facts at a glance
Model commission, check eligibility, generate your onboarding pack
Four connected tools for prospective resellers of the Netify BT-Authorised Partner programme. Commission rates shown are indicative per your Netify reseller agreement. Final commercials are confirmed on signed contract.
Five-dimension eligibility check
Answer the questions across the five areas BT and Netify assess before onboarding. Each dimension is scored independently, so you can see where you’re strong and where you have work to do before applying.
1Company type & trading historynot started
Your trading entity
How long have you been trading?
2Customer basenot started
How many SME customers can you sell into today?
Where are those customers based?
3Sales motionnot started
Your background
How do you typically win new customers?
4Compliance readinessnot started
Public liability insurance in place?
GDPR-compliant customer data handling?
Trading accounts available?
5Ofcom / BT onboarding fitnot started
Registered UK business address (not a residential PO Box)?
Willing to follow BT brand guidelines (BT-supplied marketing collateral)?
Which BT products do you want to resell? (pick any)
Answer the questions above to see your verdict
We’ll show one of three verdicts (Likely fit / Needs review / Not ready), a per-dimension breakdown, and specific next steps.
The three routes to reselling BT Business
Most prospective resellers are not aware that BT actually operates three distinct channels — however it’s important to determine which best suits your business.
Authorised Reseller of BT, via a BT Authorised Partner such as Netify
Becoming an authorised reseller via an authorise partner is the most typical route for reselling, with BT owning the customer contract, billing and support. The reseller introduces opportunities, earns upfront commission on install and ongoing commission on revenue, and operates with no minimum sales target, making it the lowest-barrier route for resellers and the one Netify recruits into.
Direct BT Partner
By becoming a direct partner, businesses get a direct contractual relationship with BT’s BPS division, where direct Partners typically commit to quarterly sales targets, partner-tier obligations and ongoing performance reviews — making it far more suited to established channel businesses with substantial existing BT pipelines.
BT Wholesale
Finally, BT Wholesale is a wholesale buying and whitelabel reselling model, in which the wholesale partner takes ownership of billing, customer support, complaints handling and Ofcom compliance for the end customer — therefore making it the best suited option for communications providers operating their own back-office and support infrastructure.
Given this, Netify’s Reseller Programme of BT products and services operates under Route 1 where there are minimal requirements for entry.
Eligibility requirements
In order to become an authorised reseller, a business must satisfy every eligibility requirement from the list below before BT will issue an ORCA Code through Netify.
Prospective resellers must be a UK-registered Limited Company, active and in good standing at Companies House (sole traders and unincorporated partnerships are not eligible).
A digital presence is necessary, including active company website on a custom domain, alongside a business email address on that domain (personal email addresses such as Gmail, Outlook.com and Yahoo are not accepted).
A physical working environment is a must, one that can be photographed and audited. The space must be fit for business calls and demonstrate compliance with calling-facility rules (Home offices are accepted where they meet the audit criteria).
Prospective resellers must have documented anti-corruption, data protection and complaints-handling procedures and must be able to demonstrate awareness of the Ofcom General Conditions (particularly C1.6 and C5.16), which govern Contract Summary documents for SME and Not-for-Profit customers.
Prospective resellers must include the full details of all listed directors in order to allow BT to carry out background checks at the nomination stage.
Resellers should correctly brand, with a commitment to source BT marketing assets only from The Club, BT’s official asset portal — sourcing logos or imagery from Google search results is grounds for application rejection or status removal.
Resellers need a defined sales motion, with Netify reviewing how the applicant reaches its customers (direct sales, telemarketing, MSP services, energy broking, point-of-sale referral, IT consulting) to confirm the route is compatible with BT’s expectations.
The 6-stage path to becoming an Authorised Reseller of BT
Also referred to as: become a reseller, broadband reseller, BT reseller, BT Authorised Reseller programme, become a Reseller of BT products and services with Netify.
Eligibility check
The applicant confirms it meets the eligibility criteria above.
Netify registration
The applicant submits the reseller application form. Netify reviews company details, listed directors, route to market and target customer base.
BT nomination
The applicant completes the BT Nomination Form. This includes formal company details, the registered company number, registered address and photographs of the working environment.
Compliance and branding onboarding
As part of the onboarding, resellers will need to undergo mandatory training that covers the likes of BT’s regulatory and anti-corruption policies, Ofcom General Conditions C1.6 and C5.16 on Contract Summaries for SME and Not-for-Profit customers, as well as BT’s brand rules.
Product and systems training
On top of BT’s onboarding, Netify also provide our own onboarding, covering the BT product portfolio, quoting through the BT Sales Toolkit, the ICON ordering portal, opportunity submission and post-sale handover.
Activation
BT issues the unique ORCA Code. The reseller registers for the ICON portal (active within approximately 24 hours of code issue), Academy Point for product knowledge and The Club for verified marketing assets. The reseller can now transact.
Standard end-to-end timeline is 2 to 4 weeks. Delays beyond that are almost always caused by incomplete director information, slow scheduling of the calling-facility audit, or sourcing unapproved BT brand assets.
These seven products account for the majority of revenue across Netify’s reseller base.
The seven core BT Business products you can resell
Each section below covers what the product is, who it fits, what is included and the reseller positioning.
Full Fibre Business Broadband (FTTP)
What it is
BT Full Fibre is a Fibre to the Premises (FTTP) business broadband service running pure fibre from the exchange to the customer’s premises. Available in five speed tiers (100, 150, 300, 500 and 900Mbps) across three packages: Essential, Enhanced and Pro.
Who it fits
Businesses within fibre-enabled locations typically choose FTTP as it suits their needs for consistent, high-speed broadband (for cloud applications, video conferencing, large file transfers and hosted voice). The Pro tier of FTTP is positioned for businesses that especially cannot afford Wi-Fi to drop, including those running Cloud Voice Express across the connection.
What is included
- Smart Hub 3 router with Wi-Fi 6 across all FTTP plans.
- Hybrid Backup using the EE 4G network on Enhanced and Pro plans, available as an add-on on Essential.
- Complete Wi-Fi Plus mesh on Pro, available as an add-on on Essential and Enhanced.
- Prompt Care (next-working-day fault fix) on Pro, available as an add-on on Essential and Enhanced.
- Web Protect and Content Controls included as standard.
- Static IP address available on Essential, included on Enhanced and Pro.
- Wi-Fi Security Controls on Pro.
- 12, 24, 36 and 60 month contract terms.
Reseller positioning
FTTP is the standard upgrade path from legacy SoGEA and copper with the Pro tier carrying the highest commission and the strongest customer-retention profile given that Pro includes the likes of Complete Wi-Fi Plus, Prompt Care and Smart Hub 3 all bundled. On top of FTTP, resellers can cross-sell with Cloud Voice Express, Business Antivirus Detect & Respond and BT Cloud Security to increase per-customer revenue.
Resell BT Business BroadbandSoGEA Business Broadband
What it is
SoGEA (Single Order Generic Ethernet Access) is BT’s fibre-to-the-cabinet broadband service that does not require a separate phone line. Fibre runs from the exchange to the street cabinet, with a copper line completing the connection to the premises. Available at 14Mbps (Standard Fibre), 38Mbps and 76Mbps speeds across Essential, Enhanced and Pro tiers.
Who it fits
Businesses in locations where Full Fibre (FTTP) is not yet available, customers replacing legacy ADSL or PSTN lines, and customers preparing for the BT PSTN switch-off. SoGEA is the digital-ready successor to FTTC.
What is included
- Smart Hub 2 on Essential and Enhanced; Smart Hub 3 on Pro.
- Hybrid Backup using EE 4G on Enhanced and Pro.
- Complete Wi-Fi Plus on Pro.
- Prompt Care on Pro.
- Web Protect and Content Controls as standard.
- Cloud Voice Express compatible (the digital phone line replacing PSTN).
Reseller positioning
SoGEA is the conversion product for any business still on PSTN, ADSL, FTTC, ISDN2e or ISDN30. Every UK business is on a PSTN switch-off timeline, which makes SoGEA a default migration conversation. The PSTN switch-off creates a finite, time-bounded sales window: every legacy customer must be migrated. We’d recommend pairing every SoGEA quote with a Cloud Voice Express quote to cover both the broadband and the voice line.
Resell BT Business BroadbandBT Cloud Voice Express (CVE)
What it is
BT Cloud Voice Express is a digital phone line for small businesses, delivered over BT FTTP or SoGEA broadband. CVE is BT’s IP voice replacement for PSTN lines and Featureline Compact, and is one of the products driving the PSTN switch-off migration.
Who it fits
Small businesses with simple voice needs (one to four lines per site), customers being migrated off PSTN or Featureline Compact, and businesses that need a fixed business number that follows them on a mobile app. It’s worth noting that CVE is not suitable for businesses running services that depend on PSTN signalling, including alarm lines, telecare pendants, PDQ machines, lift lines, franking machines and door-entry systems.
What is included
- Cloud Voice Express mobile app for iOS and Android, with calls made and received using the business number.
- Voicemail with voicemail-to-text transcription.
- Automatic blocking of nuisance calls from BT’s blacklist (over 18,000 numbers) alongside customer-defined blocked numbers.
- Number for life, retained even when the business moves location.
- IP phone included on the UK Unlimited Calls Plan; available to purchase separately on PAYG.
- Up to four CVE lines per site.
- Compatible with FTTP and SoGEA only.
Reseller positioning
CVE is a high-frequency, low-friction add-on to every broadband sale. The product is automated end-to-end (plug-and-play self-install, customer-controlled number transfer, no engineer required), which means time to revenue is short. Cross-sell with FTTP or SoGEA for new acquisition; cross-sell with Cloud Voice or Cloud Work for customers needing more than four lines.
Resell BT Hosted VoIPBT Business Antivirus Detect & Respond (BADR), powered by CrowdStrike
What it is
BT Business Antivirus Detect & Respond, branded BADR and powered by CrowdStrike, is a managed cloud-delivered next-generation antivirus and endpoint detection service for SMBs. Launched November 2025, BADR replaces the legacy McAfee-based Business Antivirus Protection for businesses with more than ten users. To date, BT has reported no confirmed breaches originating via endpoints protected and actively managed under the BADR service.
Who it fits
Businesses with hybrid or remote workforces, businesses handling sensitive data, businesses with compliance obligations and businesses with ten or more devices. BADR positions SMBs on the same CrowdStrike technology used by some of the world’s largest companies. Available to businesses with one to 249 devices.
What is included
- Next-generation antivirus (NGAV) using AI to detect known and zero-day threats.
- Continuous behavioural monitoring of every protected device, with real-time threat detection (no scheduled scans).
- Automated malware prevention and containment before escalation to a confirmed breach.
- USB device control to prevent unauthorised data transfers on or off the device.
- CrowdStrike threat intelligence enriching every alert with adversary context.
- Guided response with clear remediation steps.
- 24/7/365 customer support.
- Quick setup, typically operational within one hour.
- 12, 36 and 60 month contracts.
Reseller positioning
BADR is the security upsell on every BT Broadband and BTnet sale for businesses with ten or more devices — the CrowdStrike brand association is strong and is useful for pushing sales, particularly for businesses in regulated sectors. For larger or more complex estates, we’d recommend positioning BT Managed Endpoint Detection and Response (Managed EDR) instead.
Resell BT Cloud SecurityBT Leased Lines (BTnet)
What it is
BTnet is BT’s dedicated, uncontended business internet access service. The service runs on a fully symmetrical, 1:1 contended fibre connection direct to the customer premises, with bandwidth from 30Mbps to 10Gbps and a 100 per cent service availability SLA. BTnet is delivered with managed Cisco Meraki equipment and includes BTnet Security as standard on Cisco Meraki BTnet (with opt-out available).
Who it fits
BTnet is best suited for businesses that cannot afford for/allow for any variations in broadband performance, including businesses running cloud applications, hosted voice, video conferencing and large file transfers, or even businesses requiring a guaranteed SLA (with service credits) — we typically see multi-site businesses use BTnet as the underlay for BT Managed SD-WAN and BT SASE.
What is included
- Symmetrical bandwidth from 30Mbps to 10Gbps on Ethernet Fibre delivery.
- BTnet Express variant delivering 50 or 100Mbps over GEA FTTP cabling, with faster install times and built-in optional BTnet Security.
- 100 per cent availability SLA with service credits.
- 5-hour target fault fix time.
- UK latency under 20 milliseconds.
- Free standard allocation of IPv4 static addresses.
- First £2,800 of excess construction charges funded by BT.
- Cisco Meraki router with integrated Wi-Fi, Guest Wi-Fi and Simple LAN.
- Online bandwidth utilisation portal.
- BTnet Security (next-generation UTM with Layer 7 firewall, Cisco Sourcefire SNORT IPS, Webroot content filtering, Cisco AMP anti-malware) included as standard on Cisco Meraki equipment.
- Resilience options: Failover (identical secondary line), Backup with Quick Connect (lower-cost secondary line) and Load Balancing (active-active).
- BTnet Wi-Fi: managed Cisco Meraki Wi-Fi 6 access points integrated end-to-end with BTnet, supporting wired or mesh deployment.
- BTnet Data Centre Access: a port-only BTnet termination in third-party UK data centre Meet-Me rooms with reduced rentals and 15 working day delivery.
- Managed Cloud Connect Direct (CCD): private connections from a customer’s BT MPLS network into AWS and Microsoft Azure, with bandwidth from 50Mbps to 2Gbps.
- BTnet Express @Home: a residential variant for home-based workers needing a business-grade connection separated from home broadband.
Reseller positioning
BTnet is the highest-value single-product sale in the catalogue and the underlay for SD-WAN and SASE multi-site sales. BTnet Express is the entry-level leased line for small sites that previously could not justify a leased line on cost or install timeline. The 100 per cent availability SLA, 5-hour fix and £2,800 funded construction allowance are differentiators against tier-two altnet competitors.
Resell BT Business InternetBT Managed SD-WAN
What it is
BT Managed SD-WAN is a fully managed software-defined wide area network service from BT Business, available in two platform variants: BT Managed Meraki SD-WAN (built on Cisco Meraki MX appliances) and BT Managed Fortinet SD-WAN (built on Fortinet FortiGate appliances). Both run on BTnet underlay and are managed from a single 24/7/365 UK-based managed service desk.
Who it fits
Multi-site businesses needing centralised network management, businesses running cloud applications across multiple sites, businesses replacing legacy MPLS, and businesses with branch offices, retail outlets, manufacturing facilities or healthcare estates.
Meraki vs Fortinet selection logic / What is included on both variants
- Fully integrated network, equipment and security stack.
- Single 24/7/365 UK-based managed service desk.
- Proactive monitoring and management as standard.
- Single portal with real-time performance visibility and historic reporting.
- Application prioritisation across any connection for any site.
- Simplified deployment and change via orchestration portal.
- BTnet underlay with 100 per cent SLA, 5-hour fault fix and UK latency under 20ms.
Reseller positioning
SD-WAN is the highest-value multi-product sale in the catalogue. Typically, we see a SD-WAN deal layer BTnet at every site, the SD-WAN service overlay and BT Managed Fortinet or Meraki appliances. Re-signs and upgrades are explicitly in scope, which means the install base produces ongoing commission events.
Resell BT SD-WANBT SASE Cybersecurity
What it is
BT SASE (Secure Access Service Edge) is the convergence of BT Managed SD-WAN with cloud-delivered network security. The BT SASE stack combines BT Managed Fortinet SD-WAN (or Meraki SD-WAN), BT Complete Cloud Secure (cloud, web and email security), BT Managed Next Generation Firewall (Fortinet), BT Managed DDoS Protection (Arbor) and BT Managed Endpoint Detection and Response (CrowdStrike) into a single managed-service offering.
Who it fits
Multi-site businesses requiring integrated network and security, businesses with hybrid and remote workforces accessing cloud applications, businesses subject to regulated data handling (healthcare, financial services, legal, public sector), and businesses migrating away from MPLS alongside separate point-security stacks.
What is included across the BT SASE stack
- BT Managed Fortinet SD-WAN. Application-aware traffic control, ADVPN overlay, advanced routing, next-generation firewall with FortiGuard threat intelligence, work-from-anywhere capability.
- BT Complete Cloud Secure. Web security, URL filtering, anti-malware, cloud application security and email security, all managed from a single dashboard.
- BT Managed Next Generation Firewall. Fully managed Fortinet firewall service with Layer 7 application-aware firewalling, intrusion prevention, malware detection and centralised policy control, monitored from BT’s Security Operations Centres.
- BT Managed DDoS Protection. Cloud-based DDoS detection and mitigation in partnership with Arbor, with auto-mitigation and 24/7 management from BT’s UK Security Operations Centre.
- BT Managed Endpoint Detection and Response. Fully managed CrowdStrike-based EDR for larger and more complex estates than BADR, with 24/7 managed threat hunting, machine learning, behavioural analysis and SIEM integration.
- 24/7/365 UK Security Operations Centre cover.
Reseller positioning
SASE is the highest-complexity, highest-value sale in the catalogue. Typical deal sizes are larger than SD-WAN-alone deals because security services layer on top of the SD-WAN underlay. Typically, we see SASE conversations start in healthcare, financial services, legal, public sector and manufacturing, where security and compliance requirements force the integration of network and security into a single managed service.
Resell BT SASEWhich BT product fits which customer
Use the matrix below to position the right product against the customer’s primary buying trigger.
| Customer in fibre-enabled locations | Full Fibre Business Broadband (FTTP) |
|---|---|
| Customers replacing legacy ADSL or PSTN lines | SoGEA Business Broadband |
| Small businesses with simple voice needs (one to four lines per site) | BT Cloud Voice Express (CVE) |
| Businesses with ten or more devices | BT Business Antivirus Detect & Respond (BADR) |
| Businesses that cannot afford for any variations in broadband performance | BT Leased Lines (BTnet) |
| Multi-site businesses needing centralised network management | BT Managed SD-WAN |
| Multi-site businesses requiring integrated network and security | BT SASE Cybersecurity |
Sector-specific buying guides
Netify maintains sector-specific buying guides used by Authorised Resellers as pre-sales material. Each guide sets out the procurement criteria, regulatory pressures and typical architecture for the sector.
Adjacent BT Business products available to resell
Beyond the seven core products, Authorised Resellers of BT can sell the full BT Business catalogue. The most commonly sold adjacent products are:
- BT Cloud Voice and BT Cloud Work. Full hosted VoIP phone systems for businesses needing more than four lines per site, with Basic, Connect and Collaborate tiers and Cisco Webex integration.
- BT Teams Voice and Microsoft Teams Phone Mobile. PSTN connectivity for customers running Microsoft Teams Phone, including the EE-network-backed mobile variant.
- BT Business Antivirus Protection (McAfee). The legacy entry-level antivirus product for businesses with up to 10 users.
- BT Security Awareness Training. Phishing simulation and training for businesses with 25 or more users.
- BT Wi-Fi Security Controls. Device-level network security controls for Broadband Pro customers.
- EE Mobile. Business mobile contracts on the UK’s largest 5G network.
- Microsoft 365 licences. Sold via the BT Business Apps platform.
- Legacy voice products. PSTN, Featureline, ISDN2e and ISDN30 (in-life support only, no new supply).
Compliance: what BT actually checks
When joining the reseller programme, BT checks the following three compliance areas:
Prospective resellers must be able to provide photographic evidence of the working environment, with the space demonstrating that customer calls can be made and recorded in line with BT’s calling-facility standards (we typically see locations like bedrooms, kitchens and shared coworking hot desks routinely fail this audit).
All BT branding (logos, imagery, sales collateral and marketing copy) must come from The Club portal in order to ensure they adhere to BT’s brand guidelines — for example, using BT logos pulled from Google image search, BT’s public website or any third-party source often results in immediate rejection or, for active resellers, removal of Authorised Reseller status — with the 50 per cent logo-size rule when co-branding being non-negotiable.
Before any sale to an SME or Not-for-Profit customer, the reseller must generate a Contract Summary, present it to the customer and obtain their agreement on it — this is a regulatory requirement, not a BT preference, and therefore applies to and must be adhered to during every voice and broadband sale.
Who joins Netify’s Reseller Programme of BT products and services
The Netify reseller programme of BT products and services is designed for UK businesses that already sell B2B technology services and want to add BT Business connectivity, voice and security to their existing portfolio without having to manage or support service-delivery infrastructure of their own.
IT services companies and managed service providers add BT connectivity, voice and security to existing Microsoft 365, server and helpdesk services without building a NOC.
Cybersecurity resellers and SOC providers extend security conversations into the network layer with BT Managed Fortinet SD-WAN, BT SASE, Managed EDR and BADR powered by CrowdStrike.
Telecom providers, comms dealers and small altnets sell BT-grade leased lines, Full Fibre, SoGEA broadband and Cloud Voice Express without holding direct BT contracts.
Telemarketing agencies and energy brokers add a recurring-commission telecoms line to existing outbound and field-sales motions.
Point-of-sale (EPOS) companies and IT consultants bundle connectivity and voice with hardware and consultancy projects.
Vertical-specialist resellers in healthcare, retail, financial services and manufacturing combine BT products with sector-specific buying guides for procurement-ready proposals.
Why applications are rejected or delayed
The most common reasons, in observed order:
- Failed workspace audit. No usable photographs, or photos showing an environment unfit for business calls.
- Brand asset breaches. Use of unapproved logos or imagery in marketing collateral.
- Incomplete director information. Missing or out-of-date guarantees and identity checks.
- Slow scheduling of the calling-facility audit. The applicant takes weeks to find a slot.
- Sole trader applications. Applicants who do not yet hold Limited Company status.
- Personal email addresses. Application submitted from Gmail or similar rather than a business domain.
- No active website. Applicants without a live custom-domain website.
Avoiding these compresses the timeline to the lower end of the 2 to 4 week range.
Ongoing support after activation
Once an ORCA Code is issued, the reseller has access to four enablement systems.
The central BT quoting and ordering gateway used to configure solutions, generate formal customer quotes and submit orders.
BT’s Learning Management System, providing video tutorials, product knowledge guides and pre- and post-sale procedures.
BT’s exclusive partner portal for verified brand assets, marketing collateral and official logos.
This is typically for much larger and more complex opportunities, Authorised Resellers can request joint pursuit support, which includes customer value-proposition templates and win themes.
When reselling with the Netify Reseller Programme, on top of BT’s own guidance and management, Netify provides additional pre-sales support, solution-design input and sector-specific buying guidance for healthcare, retail, financial services and manufacturing prospects.
How resellers earn
Netify’s Reseller Programme of BT products and services allows resellers to earn through both upfront commission on install and ongoing commission on revenue, across new business, upgrades and re-signs (though specific rates vary by product family and contract term and are confirmed individually at application stage).
Broadband and Cloud Voice Express typically pay initial commission upfront. BTnet leased lines, SD-WAN and SASE typically pay as a percentage of annual revenue. BADR typically pays per device per month. Specific commercials are shared during the application process.
| Order Type | What It Rewards | Commission Structure | When Commission Is Paid |
|---|---|---|---|
| New Business | Winning net-new customers or adding new eligible services | Initial Commission on qualifying order value plus Ongoing Payment Commission | After the order is accepted, installed, and first billed |
| Upgrades | Growing an existing customer’s solution (e.g., higher bandwidth) | Initial Commission on incremental value plus adjusted Ongoing Payment | Once the upgraded service is live and first billed |
| Re-signs | Retaining customers and extending contract terms | Initial Commission on qualifying re-signs plus continued Ongoing Payment | After the re-sign is accepted and the renewed term is active |
Netify, Direct BT Partner, BT Wholesale: how the routes compare
| Route | Contract & billing | Sales commitments | Best suited for |
|---|---|---|---|
| Authorised Reseller of BT, via Netify | BT owns the customer contract, billing and support | No minimum sales target | The lowest-barrier route for resellers |
| Direct BT Partner | Direct contractual relationship with BT’s BPS division | Quarterly sales targets, partner-tier obligations and ongoing performance reviews | Established channel businesses with substantial existing BT pipelines |
| BT Wholesale | Wholesale partner takes ownership of billing, customer support, complaints handling and Ofcom compliance for the end customer | Wholesale buying and whitelabel reselling model | Communications providers operating their own back-office and support infrastructure |
Glossary
ORCA Code
The unique identifier issued by BT that allows an Authorised Reseller of BT to officially transact, submit orders, and claim commissions.
BT BPS
Stands for BT Business Partner Sales. This is the overarching division managing the indirect channel, guidelines, and product portfolios for partners.
ICON Portal
The central quoting and ordering gateway used by Netify’s Authorised Resellers of BT to configure solutions and generate formal quotes for clients.
The Club
The exclusive BT portal where Authorised Resellers of BT must source all verified brand assets, marketing collateral, and official logos to remain compliant.
Frequently asked questions
Can a sole trader resell BT Business services?
No — unfortunately sole traders are not eligible, prospective resellers must be a UK-registered Limited Company with an active website and a business email address.
Does the reseller handle customer billing or support?
No — as an Authorised Reseller with Netify, BT owns the customer contract, bills the customer and provides all customer support. This means that you can fully focus on sales, account management and renewals.
How long does onboarding take?
In our experience, standard onboarding to the Netify reseller programme typically takes 2 to 4 weeks from application to the point of which an ORCA Code is issued (and resellers can then start selling).
Are there sales targets?
No — Netify’s Reseller Programme of BT products and services has zero minimum sales targets and no joining fees.
Are technical certifications required?
No — under the dealer and commission model, BT designs, delivers and supports the service. On top of this, pre-sales support, solution design and sector-specific buying guidance are all available through Netify as part of our programme, meaning you can get ahead without having to have certifications.
What is the difference between a BT Authorised Partner and a BT Authorised Reseller?
The key difference between a BT Authorised Partner and a BT Authorised Reseller is that an Authorised Partner of BT holds a direct contractual relationship with BT, has to uphold strict sales commitments and is allowed to recruit and onboard resellers under their own programme. Netify is a BT Authorised Partner and operates Netify’s Reseller Programme of BT products and services. On the other hand, an Authorised Reseller of BT joins a BT Authorised Partner’s reseller programme (such as Netify’s reseller programme) and earns commission on BT services they introduce.
Can I resell BT Full Fibre Business Broadband (FTTP)?
Yes — BT Full Fibre is one of the seven core products in Netify’s Reseller Programme of BT products and services that businesses may resell, available in a range of tiers (100, 150, 300, 500 and 900Mbps) and with multiple feature packages (Essential, Enhanced and Pro) to suit a wide variety of customer use cases and their specific needs.
Can I resell BT SoGEA Business Broadband?
Yes — SoGEA is BT’s fibre-to-the-cabinet business broadband service that does not require a separate phone line and is available in a range of speeds (14, 38 and 76Mbps) in order to cater to a range of business’ needs. SoGEA is the migration path for any business still on PSTN, ADSL, FTTC or ISDN.
Can I resell BT Cloud Voice Express?
Yes — Cloud Voice Express (CVE) Is the smallest, entry-level digital phone line product that BT offer. Although capable of supporting up to four lines per site, it is mainly aimed at a single user and is sold bundled with BT SoGEA or FTTP (SoADSL can support also, as long as speeds are 2.5mbps or above).
Can I resell BT BADR (Business Antivirus Detect & Respond, powered by CrowdStrike)?
Yes — CrowdStrike Falcon is now available for resellers to sell to SMB customers in the form of BT Business Antivirus Detect and Respond (BADR), having launched in November 2025 to replace BT’s legacy McAfee offering, with prices starting at £4.99 per device per month. It is sold per device per month on 12, 36 or 60 month contracts to businesses with one to 249 devices, alongside or with BT Broadband and BTnet.
Can I resell BT Leased Lines (BTnet)?
Yes — BTnet is the highest-value single-product sale in the catalogue, with bandwidth from 30Mbps to 10Gbps, a 100 per cent availability SLA and 5-hour fault fix. As an alternative to BTnet, BTnet Express delivers 50 or 100Mbps over GEA FTTP (typically for smaller sites).
Can I resell BT Managed SD-WAN?
Yes — the programme covers both BT Managed Meraki SD-WAN (Cisco Meraki MX) and BT Managed Fortinet SD-WAN (Fortinet FortiGate), running on BTnet underlay with a single 24/7/365 UK managed service desk.
Can I resell BT SASE?
Yes — you can become an authorised reseller of BT managed Fortinet SD-WAN and BT managed Meraki SD-WAN through us at Netify. Our UK based reseller programme has no joining fees or minimum sales targets, offering 21% commission paid on install (across 36 and 60 month contracts).
What other BT Business products can I resell?
The full catalogue is in scope, including BT Cloud Voice, BT Cloud Work, BT Teams Voice, Microsoft Teams Phone Mobile, BT Business Antivirus Protection (McAfee), Security Awareness Training, EE Mobile, Microsoft 365 licences and legacy voice in-life support.
Why apply through Netify rather than directly to BT?
Given that applying directly to BT has partner requirements of quarterly sales commitments and partner-tier obligations — applying through Netify allows you to join our Authorised Reseller channel, which has no joining fees and no minimum sales targets. Furthermore, Netify handles compliance onboarding, provides pre-sales support and runs the commission model, taking all of the strain off of your business.
What happens if an application is rejected?
The most common reasons are failed workspace audits, unapproved brand asset usage, incomplete director information and applicants who are not yet Limited Companies, however in most cases, the issues can be corrected and the application resubmitted. Netify works with applicants to identify and resolve the blocking issue.
Can a small MSP join the programme?
Yes — small MSPs are a core audience for the programme. There is no joining fee, no minimum spend, no minimum sales target and no requirement for prior BT, Cisco Meraki or Fortinet vendor relationships.
What is the PSTN switch-off and how does it create reseller opportunity?
With everything going digital, the PSTN switch-off is BT’s programme to retire the analogue telephone network. This means that every UK business currently on older technologies (such as PSTN, ADSL, FTTC, ISDN2e or ISDN30) must migrate to a digital alternative, which is primarily SoGEA, FTTP and Cloud Voice Express. With this in mind, the PSTN switch-off has created a unique sales window in which every legacy customer will need to be converted over to digital lines and is therefore an active migration candidate.
Apply to Netify’s Reseller Programme of BT products and services
If you’re interested in becoming an Authorised Reseller of BT and earn upfront and ongoing commissions across the following BT Business products, apply below:
- Full Fibre Business Broadband (FTTP),
- SoGEA Business Broadband, BT
- Cloud Voice Express,
- BT Business Antivirus Detect & Respond (BADR) powered by CrowdStrike,
- BT Leased Lines (BTnet),
- BT Managed SD-WAN & BT SASE Cybersecurity.
For partner team enquiries, email support@netify.com or call +44 (0)333 202 1011.