About Netify

Netify at a glance

What Netify does

We're an SD-WAN, SASE, connectivity and cloud security marketplace designed to compare vendor and service provider offerings, with our Netify RFP builder built on top to assist in procurement by narrowing down requirements to your business' specific needs. Alongside that, we operate as a BT Authorised Partner, supporting both BT Business customers directly and the resellers that sell BT services through us.

We're designed to help you compare providers objectively, build a structured RFP, evaluate SD-WAN and SASE options across the market, purchase BT products, or find a route into BT Business reselling without having to meet BT's direct-partner thresholds.

BT Authorised Partner since 2012

We've held BT Authorised Partner status continuously since 2012. That status is what allows us to support BT Business customers and to recruit and manage Authorised Resellers of BT through our own reseller programme. Netify is listed by name on BT Business's authorised partners page, and we were named BT Cloud Voice Partner of the Year 2025-26.

Independent across the wider market

Whilst BT is one facet of what we do at Netify, it's not the only one. Our Marketplace and RFP Builder are built to help buyers compare a much wider range of SD-WAN and SASE solutions, plus the managed service providers that wrap them. The marketplace includes Cisco Meraki, Versa Networks, Fortinet, Cato Networks, Palo Alto Networks, Zscaler, Vodafone and Virgin Media O2 Business, among many others. Whilst we're an authorised partner for BT and Virgin Media O2 Business, our SD-WAN and SASE marketplace is 100% vendor-neutral and driven entirely by technical alignment. Vendor scoring is free of charge, aligned to each buyer's specific requirements, and we operate a strict 'no pay-to-win' policy that means vendors and service providers cannot pay for visibility or receive any bias.

Marketplace governance

Our scoring methodology is published and applied consistently across categories: SD-WAN, SASE, managed services and cloud security. Vendors and service providers do not pay to be listed, scored or ranked. Where buyers are operating in regulated sectors, we align our marketplace questions to the frameworks that matter in those sectors.

• G-Cloud 14 Framework (UK public sector procurement framework reference)
• NHS SBS Frameworks (NHS Shared Business Services framework agreements)
• G-Cloud 14 Supplier Shortlisting (Digital Marketplace listings)
• HIPAA Security Standards (US healthcare data security)
• HIPAA Security Rule Standards (detailed safeguard rules)
• NHS DSPT Version 8 (Data Security and Protection Toolkit alignment)
• DUAA 2025 (Data Use and Access Act 2025 compliance reference)
• 100 Mbps PACS bandwidth validation (NHS diagnostic imaging reporting turnaround times)

Research and editorial credentials

Our research team is led by Robert Sturt, Managing Director, with input from Harry Yelland and other named staff. Professional profiles for everyone involved in our research and editorial work are published on the Netify staff list and on independent third-party sites.

• Forbes Business Council (Robert Sturt profile)
• Crunchbase Profile (company record)
• View professional experience on the Netify staff list

How Netify makes money

Netify sits between buyers and providers. We're an intermediary, not a reseller in the traditional sense. Here's how it works: when you choose a provider and you sign a contract directly with them, you pay the provider for their services. If a sale completes, the provider may pay Netify a commission. That's a cost-per-acquisition commission, which means we never charge buyers.

Full detail is at how Netify makes money, and our scoring methodology is published at netify.co.uk/methodology. We publish both because we think transparency on commercial arrangements is a prerequisite for any marketplace that wants to be trusted.

Company details

Netify Group Limited is registered in England and Wales (company number 07087612). The Netify trademark is registered at the UK Intellectual Property Office under UK00003413742. Full company details are listed in the site footer.

Frequently asked questions

What does Netify do?

Netify operates two connected businesses: an independent SD-WAN, SASE and connectivity marketplace with an RFP builder for enterprise buyers, and a BT Authorised Partner channel supporting BT Business customers and BT Authorised Resellers since 2012.

Is Netify independent of BT?

The Netify Marketplace and RFP Builder are 100% vendor-neutral and cover Cisco Meraki, Versa Networks, Fortinet, Cato Networks, Palo Alto Networks, Zscaler, Vodafone and Virgin Media O2 Business among others. Netify is an authorised partner of BT Business and Virgin Media O2 Business. Vendors and service providers cannot pay for visibility, ranking or scoring. The scoring methodology is published at netify.co.uk/methodology.

How long has Netify been a BT Authorised Partner?

Netify has held BT Authorised Partner status continuously since 2012 and was named BT Cloud Voice Partner of the Year 2025-26.

How does Netify make money?

Netify is an intermediary between buyers and providers. Buyers sign contracts directly with providers and pay the provider for services. When a sale completes, the provider may pay Netify a cost-per-acquisition commission. Buyers are never charged.

Where can buyers verify the BT relationship independently?

Netify is listed by name on BT Business's authorised partners page. Robert Sturt, Netify's Managing Director, is also profiled on the Forbes Business Council, and Netify's company record is on Crunchbase.

Which regulatory frameworks does the Netify marketplace map to?

The Netify marketplace aligns scoring questions with G-Cloud 14, NHS Shared Business Services frameworks, HIPAA Security Standards, the NHS Data Security and Protection Toolkit (DSPT) Version 8, the UK Data Use and Access Act 2025 (DUAA), and the 100 Mbps PACS bandwidth thresholds used in NHS diagnostic imaging reporting.

Where to go from here

• Build an SD-WAN or SASE RFP
• Compare 30+ SD-WAN, SASE and managed service providers
• Resell BT Business Broadband with Netify
• Resell BT Business Internet leased lines with Netify
• Healthcare SD-WAN and SASE procurement (NHS DSPT and HIPAA mapping)
• Meet the team
• Contact Netify

UK based. Independent marketplace. BT Authorised Partner since 2012.

Reviewed by Robert Sturt, Managing Director, Netify. Last reviewed: 8 June 2026.