How to Resell BT Business Services with Netify
Requirements, commission, compliance and the 6-stage path to becoming an Authorised Reseller of BT. Zero minimum sales targets. No joining fees. BT owns the contract and billing, you focus on selling.
The 6-stage process with Netify
Eligibility Check
- Registered Limited Co.
- Business Email
- Active Website
- Compliance Processes
Netify Registration
- Submit Application
- Review Directors
- Route to Market Check
BT Nomination
- Formal Business Details
- Environment Photos
- Generate Reseller ID
Compliance
- Brand and Logo Rules
- Anti-Corruption Policy
- Calling Facilities Audit
Training
- BT Product Portfolio
- Ordering Systems
- Submitting Sales
Activation
- Receive ORCA Code
- Start transacting as an Authorised Reseller of BT
To become an Authorised Reseller of BT, joining the Netify Reseller Programme allows MSPs, IT consultants, telecom providers, telemarketing agencies, POS (Point of Sale) companies, and energy brokers to build a high-margin revenue stream. As an Authorised Partner of BT, Netify provides the mandatory framework, training, and compliance checks required to secure your official Authorised Reseller ID (ORCA Code) and start selling BT’s enterprise portfolio.
Reselling BT Business services overview
How to become an Authorised Reseller of BT
The 6-stage process involves an eligibility check, Netify registration, BT nomination, compliance audits, training, and final activation to receive your ORCA Code.
Understand Eligibility Requirements
Your business must currently hold a registered Limited Company status, a business email address, an active company website, and established compliance processes.
Register Your Interest
Submit an initial application to Netify. We will review your company details, listed directors, and your overall route to market.
Complete the BT Nomination Form
Submit formal business details, including your registration number and address. You must provide photos of your working environment to meet strict compliance standards.
Attend BT Compliance and Branding Onboarding
Complete mandatory onboarding covering regulatory and anti-corruption policies. You will be trained on the Ofcom GC C1.6/C5.16 rules regarding mandatory Contract Summaries for SME/Not-for-profit clients. You will also learn BT’s strict branding rules (for example, the BT logo must be 50% the size of your company logo).
Receive Training From Netify
Complete onboarding training that covers the BT product portfolio, quoting using the BT Sales Toolkit, ordering operations, and how to submit customer opportunities.
Receive Your ORCA Code and System Access
Once approved, BT will issue your unique Authorised Reseller of BT ID (ORCA Code). You will use this code to register for the ICON portal (setup takes around 24 hours). You will also gain access to Academy Point for product knowledge and The Club for verified marketing assets.
The application process to resell BT services explained
A practical workflow for new applicants
Learn a practical, end-to-end workflow for becoming a Netify reseller of BT products and services. We walk you through the portal, how to prepare your compliance documentation, and what the BT partner team looks for during the approval stage.
What you’ll learn
- Plan and structure your BT nomination form
- Differences: Authorised Reseller of BT vs Direct Partner
- Pass the BT compliance and branding audit
The BT Business portfolio
As an Authorised Reseller of BT, you gain access to the complete suite of BT Business connectivity, voice and security products. Below are key technical specifications and upsell options available in the BT Sales Toolkit.
Connectivity and BTnet
Features the Smart Hub 2/3. Essentials bundles include Guest Wi-Fi capabilities for retail and hospitality clients.
Offers a 100% uptime SLA with compensation for downtime. Delivered with Cisco Meraki equipment.
A faster-to-install leased line alternative running over existing cabling, featuring built-in optional BTnet Security.
BT Cloud Voice and EE Mobile
Available in Basic, Connect, and Collaborate tiers (includes video conferencing and presence).
Increase order value with add-ons like Receptionist Console, Small Business Receptionist, and Shared Call Appearance.
The UK’s No.1 5G network for 11 years. Includes small business plans, data SIMs, and connected devices.
Cyber Security and Cloud Edge
Enterprise-grade security with raw, uncompressed EDR log file extraction available for complete telemetry archival (approx 30-300MB per machine/day).
Pre-built interconnections between BT’s core MPLS network and cloud service providers requiring no CPE or physical circuit installations.
How you earn reselling BT services
Benchmark the figures below against our comparison of 21 UK VoIP reseller programmes before you commit.
| Order Type | What It Rewards | Commission Structure | When Commission Is Paid |
|---|---|---|---|
| New Business | Winning net-new customers or adding new eligible services | Initial Commission on qualifying order value plus Ongoing Payment Commission | After the order is accepted, installed, and first billed |
| Upgrades | Growing an existing customer’s solution (e.g., higher bandwidth) | Initial Commission on incremental value plus adjusted Ongoing Payment | Once the upgraded service is live and first billed |
| Re-signs | Retaining customers and extending contract terms | Initial Commission on qualifying re-signs plus continued Ongoing Payment | After the re-sign is accepted and the renewed term is active |
Note: Products like Broadband and Cloud Voice typically pay initial commission upfront, while BTnet Leased Lines pay a percentage of the annual revenue.
Enterprise-grade tools to secure deals and stay compliant
Bid Support and Bid-in-a-Box
For large, complex opportunities, Authorised Resellers of BT can request joint pursuit support, receiving templates for customer value propositions and win themes.
Partner Gateway and API
Access to the Partner Gateway for generating quotes. Developers can also utilise the BT API Developer Portal for advanced product integrations.
Academy Point
A dedicated Learning Management System (LMS) providing video tutorials, product knowledge guides, and procedures for pre- and post-sale support.
Edge cases, rejections and timelines
Becoming a Netify reseller of BT products and services is highly lucrative, but applications are frequently delayed or rejected due to easily avoidable compliance oversights. Here is the reality of the onboarding process.
The most common hurdle is failing the physical workspace compliance audit or breaching marketing rules. You must provide clear photographic evidence of your working environment. Sourcing unapproved BT imagery from Google instead of ‘The Club’ will result in immediate rejection or removal of your status.
While standard setup takes 2 to 4 weeks, incomplete director guarantees or failing to promptly schedule the calling facility audit can delay your ORCA code issuance by upwards of two months.
There are no upfront financial fees to join. However, you must invest time to train your staff on strict Ofcom GC C1.6/C5.16 regulations, ensuring mandatory Contract Summaries are generated and agreed upon before any sale is concluded with an SME or Not-for-Profit.
Key terms and acronyms defined
ORCA Code
The unique identifier issued by BT that allows an Authorised Reseller of BT to officially transact, submit orders, and claim commissions.
BT BPS
Stands for BT Business Partner Sales. This is the overarching division managing the indirect channel, guidelines, and product portfolios for partners.
ICON Portal
The central quoting and ordering gateway used by Netify’s Authorised Resellers of BT to configure solutions and generate formal quotes for clients.
The Club
The exclusive BT portal where Authorised Resellers of BT must source all verified brand assets, marketing collateral, and official logos to remain compliant.
Common questions about reselling BT Business with Netify
Can a sole trader become an Authorised Reseller of BT?
No. To apply for the programme, your business must be a registered UK Limited company with an active website and a business email address.
Do I have to handle customer billing and support?
If you choose the Authorised Reseller of BT route via Netify, BT owns the contract, bills the client, and provides all customer support. If you choose the BT Wholesale route, you must white-label the service and handle all support and billing yourself.
What are the BT BPS brand guidelines for partners?
You must only source assets from ‘The Club’ portal. When using the BT endorsement logo alongside your own, the BT logo must be half the size of your company logo. A mandatory legal disclaimer must also be included in all partnership communications.
Why apply to resell BT Business services through Netify?
Applying through an Authorised Partner of BT such as Netify allows you to become an Authorised Reseller of BT without the strict quarterly sales targets of a Direct Partner. Netify handles the complex compliance onboarding, provides dedicated bid support, and pays out competitive initial and ongoing commissions.
Why is Netify able to release this data?
Netify has been an Authorised Partner of BT since 2012. We are the winner of numerous awards and have been featured as a reference on the BT Business website.
Resell BT Business services through Netify
Apply to become an Authorised Reseller of BT and earn upfront and ongoing commissions across BT’s enterprise portfolio. BT handles billing and support. You focus on selling.
Launch your telecom offering
Ready to structure your business to resell BT Business services?
Get in touch with our Partner Team today to discuss your eligibility and start the process. Prefer to price things up first? Try our instant BT Leased Line Cost Calculator, BT Cloud Voice Pricing Calculator, or BT SD-WAN reseller.