How to become a VoIP Reseller

VoIP Reseller Programme (Cloud Voice)

Selling VoIP can earn significant commissions on new sales which are paid upfront based on SOV (Sales order value). Plus, bundle Broadband or Leased Lines to further increase your revenue. Key benefits of VoIP include:

• Full flexibility – Empower your customers to work from anywhere with hot-desking, remote working, and hybrid working options.
• Local presence – Users can take their office numbers with them on any device, maintaining a professional image and local presence.
• Built for collaboration – VoIP integrates with leading collaboration platforms like Cisco Webex and Microsoft Teams.
• Disaster preparedness – Enable your customers to continue working seamlessly, regardless of unforeseen disruptions.
• Centralised control – Manage all communications through a single intuitive online portal, which can integrate with CRM systems for a streamlined user experience.
• Scalability – Easily add or remove users as your customers’ businesses grow or evolve.
• Cost efficiency – With no hardware or maintenance fees, customers only pay for actual users, not for the full capacity of traditional phone systems.
• Security – VoIP offers end-to-end security, including encrypted calls and 24/7 monitoring.

By becoming a VoIP Reseller, you can leverage these benefits to create a compelling offering for your customers. Becoming a reseller not only expands your portfolio and helps you stay competitive, but also helps your customers enhance their communication capabilities while improving their bottom line.

What are the High-Level Features of VoIP?

Key Features of VoIP

• Call management features – Call forwarding, call transfer, hunt groups, and voicemail.
• Secure video conferencing and instant messaging – Via Cisco Webex.
• Wide range of user feature packs – To cater to specific business requirements.
• Optional extras – Receptionist console, CRM integrator, call recording, and analytics.
• Flexibility – Choose suitable call plans and IP devices.

Advantages for Your Clients

• Customise their solution with feature packs, call plans, and IP devices.
• Retain their existing number or choose a new one.
• Manage the system through an intuitive online portal.
• Access a range of services like setup, installation, and even financing through leasing options.
• Receive comprehensive training and support.

Benefits for You as a VoIP Reseller

• Offer a reliable and high-quality service, backed by an extensive network and support.
• Provide tailored solutions to meet your clients’ unique needs.
• Increase your client base as businesses shift towards digital communication solutions.
• Strengthen your revenue stream with a sought-after product.

Current VoIP Reseller Commissions (Based on the Netify BT Reseller Programme Data)

All commissions are paid upfront upon completion of your customer’s contract.

20% Commission for New Business Sales

Earn 20% of the TCV (Total contract value) across your Cloud Voice sale, paid upfront once the order is complete. To boost your commissions, add Broadband or leased lines.

13% for Resigning Existing VoIP Customers

One of the main opportunities surrounds upgrading existing customers or resigning your own business sales at the end of the contract.

Add Broadband or Leased Lines

Further increase your commission payment by adding Broadband or leased lines. Earn a further 20% of the Broadband TCV or 33% of the first-year leased line TCV.

Why Choose the VoIP Reseller Programme?

The commission-only sales agency model is a standout offering in the VoIP reselling industry, providing businesses with reduced financial risk.

This model is particularly appealing to high-performing sales agents due to upfront commission payments. With a commission-based approach, the provider retains ownership of the contract and provides billing with direct customer support. With the demise and switch-off of the PSTN and ISDN network which is occurring in 2025, the opportunity to earn substantial commission is happening now.

The alternative is to join a wholesale VoIP reselling model, which involves purchasing VoIP services and reselling to your customers. While revenues in this model may take longer to realise, your company maintains control over the contract, billing, and client support.

How to be Successful at Reselling VoIP?

When onboarding new resellers, we always outline 3 key areas which are important to the success of your partnership:

• Product knowledge – Understanding all aspects of the VoIP product is critical to your success. Without taking the time to understand the key product value, prospects and customers will only consider price as the decision-making factor.
• Work ethic – Contacting enough prospects each day will ultimately create opportunities for Cloud Voice.
• Data – Regardless of your route to market, GDPR-compliant contact data is required to ensure your agents are making contact with the right businesses.

What Benefits Does VoIP Offer?

The VoIP product is managed and maintained via a simple-to-use web interface.

Key features include quick setup, site and user administration, auto attendant, call group administration, and call centre administration.

Users will have access to a range of default and advanced user features and call handling capabilities. Additional services include call recording and analytics, on-hold music, and professional messaging to enhance customers’ waiting experience. Comprehensive training packages are provided to ensure you and your customer can effectively utilise the platform.

Can You Sell to Existing Customers?

Yes, if you find a customer with an existing service, you will be able to perform an upgrade and bring that deal into your reseller account. However, the customer must be at least 18 months from the end of their existing VoIP contract or less than 6 months before the end of their existing Broadband contract.

Resources

Which Handsets Can You Sell as a VoIP Reseller?

The following handsets are available across VoIP sales:

• Poly CCX 500
  • Best-in-class desktop phone, which is both straightforward and intuitive to use.
  • 5-inch colour LCD screen (720 x 1280 pixel) with multitouch control
  • On-screen virtual keyboard
  • HD Audio
  • Integrated Bluetooth
  • 4.2 2 x USB ports (1 x Type A, 1 x Type C)
  • 2 x Ethernet ports 10/100/1000
• Yealink T48U IP Phone
  • A high-end IP desk phone with colour touch screen display, loudspeaker, and ports for both a headset and PC.
  • 7″ 800 x 480 pixel backlit colour touch screen
  • 29 programmable keys
  • HD audio
  • 2 x USB ports
  • Dual-port 10/100/1000 Ethernet
• Yealink T54W Handset
  • A powerful office phone that delivers optimum desktop efficiency and productivity with built-in Bluetooth 4.2 and dual-band 2.4G/5G Wi-Fi
  • 4.3” 480 x 272-pixel colour display with backlight
  • Adjustable LCD screen
  • 10 line keys/27 memory keys
  • Built-in Bluetooth and Wi-Fi
  • USB 2.0 port for USB headsets and EXP50
  • Dual-port Gigabit Ethernet

VoIP Calling Packages

Note: F&M = Fixed and Mobile.

List of VoIP Features