How to become a Broadband Reseller

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Fibre Broadband Reseller Programme (FTTC & FTTP)

The Fibre Broadband Reseller Programme is growing at the fastest rate ever in the last decade. With the imminent switch off of the PSTN (phone lines) and ISDN (Channels for voice) networks, Broadband is now the enabler to digital transformation.

Resellers are earning excellent commissions across SOGEA (Broadband with no phone line), FTTC (Fibre to the Cabinet), and FTTP (Fibre to the Premises). The typical sale also includes Cloud Voice services to enhance the sale commissions.

What is Broadband Reselling?

Broadband reselling provides a partnership opportunity for businesses to collaborate and earn commissions for new and winback sales based on SOV (Sales order Value). As a Broadband reseller, you will sell to both new and existing customers (upgrade or renew services).

Adding to the opportunity to earn revenue, Resellers can sell bundles that include Cloud Voice and Cloud Voice Express. With the Openreach switch off PSTN and ISDN connections, the opportunity to build your business is now.

Broadband products include ADSL, FTTC, SOGEA, and FTTP with deals and offers every 3 months. Solutions include hybrid 4G backup and full fibre speeds of up to 900Mbps, all complemented by advanced Smart Hub routers with strong WiFi performance.

In addition, broadband comes with several benefits such as 24/7 IT support, access to Wi-Fi hotspots, guaranteed Wi-Fi coverage for businesses, and quick setup with 4G Hybrid Connect.

By reselling broadband, your business can grow by offering additional VAS (Value Added Services) including Complete WiFi, Office 365, and Secure Cloud Backup. Broadband products support the SME sector together with remote workers. The product portfolio offers high-speed connectivity to support e-commerce and Cloud application access.

What is FTTC Broadband?

FTTC (Fibre to the Cabinet) is the next evolution of copper-based ADSL. Fibre is routed to your nearest green cabinet and then through to the local exchange, which improves bandwidth speeds with performance upgraded to 76Mbps. (*Distance and quality of local copper dependent)

What is FTTP Broadband?

FTTP (Fibre to the Premises) is the latest iteration of Broadband. Openreach is budgeting £15 billion towards the rollout of FTTP services with 75,000 premises targeted for connection. With end-to-end fibre, faster broadband speeds up to 900Mbps and improved reliability are provided as copper infrastructure is entirely removed.

What is SOGEA Broadband?

SOGEA (Single Order Generic Ethernet Access) is the replacement for standard phone lines. In simple terms, SOGEA provides a line without dial tone, which enables customers to utilise their FTTC Broadband internet connection without the need for a phone line.

Expanding Your Broadband Reselling Business

One of the key services enabled by broadband is VoIP (Voice over Internet Protocol). Broadband is the enabler to Cloud Voice due to its well-scaled network with 4G failover.

Broadband also serves as the gateway to cloud applications, including data storage and backup solutions through to software-as-a-service (SaaS) cloud applications. The Cloud benefits from the best possible latency, jitter, and bandwidth offered by broadband connections to function effectively.

When reselling broadband, Fibre to the Cabinet (FTTC), Single Order Generic Ethernet Access (SOGEA), and Fibre to the Premises (FTTP) are key technologies available within the portfolio.

FTTC involves providing fibre optic connections to street cabinets. SOGEA is a new type of connectivity access that delivers an FTTC circuit without the need for a phone line. FTTP offers a pure fibre optic connection right to the premises supporting up to 900Mbps.

The rise of remote work has further underscored the importance of broadband. With the shift towards home working, a reliable broadband connection has become a necessity to help employees collaborate in real-time, access company resources, and maintain productivity irrespective of their physical location.